{Priscila Santa Rosa}
TRANSMEDIA CAMPAIGN:
SCHOLARS OF THE MIND
So what is this all about?
Transmedia is a different kind of storytelling experience. Mixing multiple platforms, a transmedia campaign's goal is to tell an interactive story where the audience can participate and move the plot forward as they explore each media.
Scholars of the Mind is an interactive transmedia experience for readers of The Hollow Heart fantasy novel. Those who participate in this campaign have to complete three simple tasks to receive a copy of the Book of the Hollow and a preview of the second book in this YA fantasy trilogy.
The campaign contains an official website, Youtube channel, and Twitter profile. Interaction occurs mostly on the official website but also on Twitter using the hashtags #thehollowtrilogy and #scholarsofthemind.
Ten people who complete the steps will be selected to receive a physical copy of the Book of the Hollow. Others will get the digital version.
You can participate in this active experience by visiting the official website.

